I think its eggsceptional

According to this
article from the Associated Press , the CBS broadcasting corporaton has found a wonderful new way to advertise. They will be teaming up with your local grocer to egg on consumers to watch their network. You may soon find the eye logo looking back at you from all the eggs in your basket. It is apparently the first step in a campaign to get advertisements into peoples homes, meaning that if successful they could presumably expand to other food stuffs like cereal, milk, and chicken (which many analyists argue should have come first).

I think its great. There could be a huge market for this (a super one if you will). I see a great potential for targeted advirtising. On the name brand grade A eggs you advertise for the more snooty shows (like Frasier) and then you can put most anything on UPN on the generic grade B and lower eggs. Some research is obviously needed to see which target audiences buy the white eggs and which ones buy the brown eggs.